Bimbo Pingüinos is a chocolate cake with a cream filling whose purpose has always been to eliminate bitterness.
7 out of 10 children do not feel comfortable with who they are and how they look, they have two or more profiles on social networks (one for their parents and relatives and another to interact with the rest of the world where they use filters and even fake photos) , Cyber Bullying is the main cause of depression and insecurity in them.
We made films with children who had suffered bullying and who, in a country full of stereotypes like Colombia, would never appear in a television commercial. Then they transferred those films to TikTok along with a song that invites them to show what they were, without filters or retouching. In addition, together with one of the most important designers in the country, we created a clothing collection outside all the canons of fashion, conceived and designed so that boys highlight who they are, without fear of harassment or discrimination.
These and some other data made us rethink the role that the brand played in the lives of these boys
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Daniel Bermudez Chief Creave Officer - Founder
Alejandro Gómez - Creative VP
Andres Felipe Diaz - Creative Director
Alejandro Camelo - Creative Director
Adriana Alba - General Director Accounts
Nicolas Ruíz - Art Director
Camila Orduz - Digital Manager
Gianni Fachin - CM
Bro Vergara - Motion Producer
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Client: Bimbo
Tatiana Esguerra Rezk - General Marketing Manager Bimbo
Juan David Gavilanes - Marketing Manager Bimbo
Producer Company: Rebolucion Argentina - Macarena
Film Director: Nico Nubile
Photo: Jorge Oviedo
Film Producer: Diego Ossa
Sound Company: Sonica
Sound Designer: Camilo Montilla
